Hi! I’m laura and I believe that fashion, food & beauty should be fun, not draining.
After graduating from McGill in 2014, I went on to pursue a Master’s degree in political communication at Cardiff University in Wales. Throughout this degree, I studied digital media, print media, and the relationship between politics and the media. This entailed both studying and writing press releases, conducting social media analyses, and developing a holistic understanding of today’s mass media. After completing my MA, I started my career in digital marketing.
While working in digital marketing, I started to notice trends among social media posts. The most prevalent of which was the drive for perfection. Humans aren't perfect. The social media narrative of perfection is detrimental to our mental health. Studies show that social media use is highly correlated with low self-esteem, lack of self confidence and unhappiness.
We need to change that narrative. Through my work, I'm hoping to create a digital space that is inspiring, without being unattainable; empowering, without being over-powering.
Now don't get me wrong, I'm not saying we should avoid those social accounts. I love their visuals and applaud the people who are strong-willed and organised enough to live their lives that way. I just believe that we need to have a more realistic understanding of the perfection these accounts inspire us to strive for.
Through Lazy Girl Manifesto I’m hoping to show you that you don’t have to have an 87 step beauty routine or spend 18 hours getting ready every day to feel like your best self.